If someone finds out that you provided them with false information on a topic that matters to them, they will simply stop reading your content. Moreover, they will spread the word about it and make you lose a lot of blog readers, customers, and clients.
That is precisely what bad research leads to. Be accurate and work with facts, which you can achieve by paying attention to domain names and making sure that you always find credible expert sources. Most importantly, make sure you always publish unique, original content.
LinkedIn is definitely one of the best platforms you can use for blogging, as it can help you boost your exposure, raise brand awareness, drive more traffic to your blog and create numerous connections that can pave the way to greater growth and profitability. That is why you should keep LinkedIn in the forefront of your mind when thinking about the best blog sites and blogging platforms to use.
Hero photo by Gabriel Varaljay on Unsplash. Will putting my blogs on LinkedIn do me good? The answer will always be YES. Sharing your blogs on LinkedIn is one of the best ways to increase traffic and engagement in your brand or business. LinkedIn allows you to include links to your website, thus, increasing the chances that more people will find your other content. Think of blogging on LinkedIn as syndicating your blog to another outlet, just like many news channels syndicate their news content to many websites.
The most important thing when writing a good blog is to focus on your niche. Create blog topics that you are an expert with. Keep in mind that most LinkedIn users are professionals so make sure to put quality content with accurate information. Put yourself in their situation and ask yourself, is the blog worth reading and sharing? And remember the professional environment of LinkedIn.
By writing content that allows LinkedIn users to do their work better, it is a win-win. A lot of people might be saying that blogging is already dead. However, the statistics show otherwise. In the US alone, internet users spend 3x more time reading blogs than email. This is due to a fact that blogs are the 5th most reliable source of information online. For further reference, please read: Are Blogs Still Relevant?
Then type the headline of your article in the headline field followed by the content in the write here field. Do not forget to add images and other rich-media to your article to make it attractive. Once you are done, hit the publish button. It is proven that articles with 1,, words produce strong results than shorter content.
A blog with 1,, words may take 3. But… as promised — I have a solution for you. Without duplicating content, you can use a LinkedIn blog as a teaser towards your own article, hosted and written on your own website.
Let me hear what you think right now, leave a comment below. LinkedIn groups tend to discuss issues on that groups platform within LinkedIn.
Thanks Rodolfo. Denis, thanks a million for your comment! LinkedIn agencies generally tend to discuss problems on that companies platform within LinkedIn. Hi Rodolfo, Great article!
However, I have to disagree about the duplication issue. You can use canonical urls to point the original article to the original url to avoid this issue. Keep up the good work. I write a weekly column for a print newspaper, who also publish my content on their website. What would be your advice? Hey Bilal, thanks for your comment!
I think a personal blog is the best choice for a blogger. According to LinkedIn publishing policy : High-quality long-form posts, determined by our algorithm and other variables, may be distributed beyond your connections and followers, through channels such as LinkedIn Pulse and emails.
You could spend the same amount of time and turn the above into: your website gets new content your website gets regular contents your website gets more pages indexed on Google your website attracts more organic traffic you increase the time spent per visit on your website you increase user interaction on your website you decrease bounce rate on your website you increase sales you increase the chances users come back to your website Sounds better? I bet it does. If you had 1 hour today for writing, where would you publish your blog?
With your blog, you have complete control over design, branding, email capture, post length, SEO, analytics, and comment monitoring. For all these reasons, you can make more money blogging by setting up your own blog. If you want to receive the highest return from your blogging efforts, I recommend starting a self-hosted WordPress blog using Bluehost as your hosting provider. WordPress is the most popular blogging platform in the world.
Visit Bluehost. Instead of using LinkedIn as their sole blogging platform, the most successful bloggers use the social channel to promote content from their blogs.
Leadership expert Michael Hyatt uses LinkedIn to promote blog posts from his website. LinkedIn is the largest social network for business professionals. Find Janette On LinkedIn. Janette Novak is a business journalist who primarily writes about starting, marketing, and growing online businesses.
As a seasoned business consultant, she helps entrepreneurs and business leaders develop winning marketing and business growth strategies. Sign up to receive more well-researched small business articles and topics in your inbox, personalized for you. Fit Small Business content and reviews are editorially independent. We may make money when you click on links to our partners.
Learn More. Menu for accessing posts to edit as well as view post activity stats. Top reasons people use LinkedIn. If you publish on LinkedIn, all your followers have the potential to see it.
If someone visits your company website, what do they typically want out of it? They want to know who you are, what you do and where to find you. Now, that makes perfect sense. Companies equipped with more robust marketing capabilities may have a blog section that is regularly updated to boost search engine rankings, engage with customers and drive thought leadership.
What good is any content if it generates no likes, shares, engagement and advocacy? No one will share your blog from your website even if they manage to find it.
Who do you think will leave a comment on a website?
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