Why is used

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When it comes to social media, the hashtag is used to draw attention, organize, promote, and connect. They got their start on Twitter as a way of making it easier for people to find, follow, and contribute to a conversation.

Archeologists have unearthed this early tweet, and believe it to be the first time a pound sign was used for this purpose:. While they originated on Twitter, hashtags have now become an integral part of almost every social media platform today. You don't need any special software, coding experience, or a college degree to create a hashtag.

The only thing you need to do is put the pound sign directly in front of the word or phrase you want to turn into a hashtag and follow these simple rules:. Hashtags help you get found by your target audience. When you use hashtags, your posts become searchable by anyone on that platform. Many people search specific hashtags, so by using hashtags that are of interest to your ideal customer, you increase the chances of being found.

Hashtags improve your clickthrough rates CTR. According to research from Buddy Media, tweets with hashtags receive twice as much engagement as those that don't.

Put another way, you can double your engagement and increase clickthrough rates by including hashtags. You can check out the full infographic on Twitter engagement here. Hashtags are great for research. If you are doing research, it's easy to find great and relevant content by searching specific hashtags. I've found that tweets with hashtags are generally more focused on a topic than a tweet that just mentions the phrase.

Eventprofs is a longstanding hashtag for event professionals, in case you weren't sure. Hashtags bring like-minded people together. Users with similar interests are able to interact with one another on social media; when they search hashtags of their interests, they are able to join a bigger conversation, and connect with others on that topic.

Hashtags can be used for humor. The hashtag is the social media equivalent of the aside or rimshot. While this may not help you get found in social media, it can certainly show your personality and help engage or repel your audience. Many articles about how to use hashtags effectively reference a campaign from Esurance called esurancesave The insurance company ran an ad after the Superbowl promoting the hashtag.

As reported in Search Engine Watch , the hashtag was used 1. Esurance also gained 40, followers within minutes and , followers in the next few days. But really, what can a small business do when it comes to marketing with hashtags?

Twitter is where it all began for the hashtag. It wasn't until that Twitter made hashtags an official part of their platform…nerds. For some advice on using hashtags correctly on the platform that first birthed them, I reached out to Madalyn Sklar, host of the TwitterSmarter podcast, to give us her best practices on using Twitter hashtags.

It also needs to be memorable, especially if you want to encourage your community to use it as well. Madalyn uses TwitterSmarter as her branded hashtag both in Twitter chat, and to share valuable tips about the platform with users.

Doing this allows you to save space instead of taking up valuable characters by adding hashtags at the end. Twitter chats otherwise known as a Twitter party or Tweet chats are monitored public conversations that focus on a particular topic. They occur when a group of people all use the same hashtag, forming a conversation thread. These discussions are planned ahead of time, and usually occur weekly, bi-weekly, or at announced times.

An example of a great recurring Twitter chat is the weekly SmallBizChat. While their general topic is obviously small businesses, they focus on more specific topics week-to-week. Chats are great ways of connecting with people on subjects you care about, whether it's cooking or marketing or hang gliding.

You can search on hashtags you're interested in learning about, or on topics where you can establish your expertise. One of the ways we build excitement and engage the audience during the conference is through the use of hashtags.

Each year, we update the hashtag: aoc , aoc , aoc and so on. In all of our promotional tweets and other social shares, we include the hashtag. After attendees purchase their tickets, they're sent to a page with a clickable link allowing them to share on Twitter that they're attending; that tweet then goes out with the appropriate hashtag. During the conference, we actively promote the use of the hashtag. We also followed the hashtag that day, and retweeted what other attendees were saying and sharing about the event.

After the event, we were able to capture some of the best moments by searching the conference hashtag. Hashtags are the secret sauce of Instagram marketing. In order to attract your ideal follower on Instagram you have to have a hashtag strategy. Same with Facebook, Pinterest, LinkedIn or any other platform—sometimes less is more. Using the Apollo50th hashtag was part of its digital campaign. Hashtags contextualize this creative Tweet, making it clear that NASA is celebrating both the anniversary and taking part in the World Emoji Day conversation.

On Linkedin and Instagram, users can follow hashtags as well as other users. Using a few popular hashtags can be another way to help new users find your brand. For example, if you use travel on your Instagram posts, someone who follows that hashtag will see your recent post in their feed. You might gain some new followers this way. When working with brands, influencers have to let their audiences know that a piece of content is sponsored. Failure to comply can result in high fines for both the influencer and the brand.

Brands: make sure that you look for such hashtags when reviewing and accepting influencer content. A post shared by Jessica-Sara Morris jessicasaramorris. For example, the hashtag followme has more than million posts on Instagram. For example, throwbackthursday or flashbackfriday or other daily hashtags can be fun ways for your brand to join a wider social media conversation.

As of June , some of the most popular Instagram hashtags of all time include:. On LinkedIn, popular hashtags include leadership and productivity. So, try to identify niche hashtags that are relevant to your brand and what you represent. Start by doing a competitive analysis on social media. Make note of which hashtags they use most often and how many hashtags they use in each of their posts.

This will help you learn how your competitors are engaging with your shared target audience and which keywords they tend to use. With this tool, you can search any hashtag and see how popular it is. You can also type in your Twitter or Instagram caption.

Then, it will provide you with hashtag suggestions. RiteTag generates trending hashtag suggestions based on your content. Put simply, search streams make it easy to see which hashtags are the most popular and the most effective.

If you already have a good grasp of which hashtags are working well for your brand, consider using related hashtags.

On LinkedIn, you can find more hashtag recommendations after clicking on a hashtag. If you notice some of your most popular posts always contain a few of the same hashtags, make a point to include those in your future posts as well.

You can use hashtags anywhere in your Tweets. Use them at the start for emphasis, at the end for context, or in the middle of your post to highlight a keyword.